Tim Hortons executives and chefs have spent years developing a new line of flatbread pizzas to attract customers beyond their traditional breakfast crowd.
The chain, known for its coffee and donuts, is looking to seize the afternoon market with the launch of cheese, pepperoni, “bacon everything,” and chicken Parmesan flatbread pizzas across Canada.
Restaurants Canada data show that pizza is one of the most popular items in the country, with a sizable portion of sales occurring in the afternoon and evening.
Tims‘ President, Axel Schwan, and Chief Marketing Officer, Hope Bagozzi, spearheaded the new product development with the goal of tapping into this market gap.
After testing various flatbread pizza options in cities like Winnipeg, Calgary, and Mississauga, Tims identified a demand for more versatile menu items.
Unlike traditional pizzerias, Tim Hortons faced logistical challenges in introducing flatbread pizza, including additional preparation space and staff training.
To address these issues, Tims will be shipping pre-made flatbread bases to its stores and providing easy-to-use toppings for customization.
Despite a competitive food market in Canada, Tims believes its established presence and convenient locations will help drive flatbread pizza sales among customers looking for a quick and familiar dining option.
Tim Hortons plans to introduce the flatbread pizzas nationwide ahead of its sixtieth anniversary, marking a significant expansion beyond its traditional breakfast offerings.
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