During a recent brand campaign by Eurogrip Tyres, cricket legend M S Dhoni, along with his Chennai Super Kings (CSK) team members Deepak Chahar and Ruturaj Gaikwad, showcased their skills in light-hearted banter. The campaign focused on emphasizing the superior grip of Eurogrip tyres, drawing parallels between cricket skills and road safety.
Highlighting the theme of ‘grip,’ the ad films featured M S Dhoni endorsing Eurogrip’s strong hold on the road, comparing it to the grip needed in cricket. The campaign highlighted the importance of road safety, with Dhoni emphasizing the need for a solid grip while taking turns on the road.
In the ad films, the CSK stars not only promoted Eurogrip tyres for their superior grip but also shared valuable road safety tips with the viewers. These tips included reminders to follow traffic rules, wear helmets, maintain good tyre condition, and ensure regular servicing of their vehicles.
M S Dhoni concluded the campaign by urging viewers to opt for Eurogrip tyres for a safer and smoother ride on the road. The campaign not only showcased the cricketing skills of the CSK players but also served as a reminder for the importance of road safety for all motorists.
Credit Gist New Today News in Newspaper Nigeria Headlines